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Interactivity - checkbox/radio button supportĪnimation - transitions/keyframe animation support
To clear things up, here’s how rendering in a classic Gmail account compares to its IMAP or POP counterpart: The significant inconsistencies in rendering for Gmail and POP/IMAP accounts have caused lots of confusion in the email world. Users who use a Gmail address and G Suite will enjoy responsive design and advanced CSS support-users who use a non-Gmail address, on the other hand, will not.Įmail developer Rémi Parmentier took a deep dive into the different types of Gmail account s and how email rendering differs per account. In this case, Gmail still relies on the old rendering engine and its lack of support for CSS and media queries. These are non-Gmail email accounts (such as, , gmx.de, etc.) accessed through the Gmail app via POP and IMAP. There is, however, one exception: Google’s improved rendering engine does not apply to POP/IMAP accounts using the Gmail app. Rendering Trouble with IMAP and POP Accounts in Gmail
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The massive update to Gmail’s rendering engine also applied to its mobile application, allowing email developers to take advantage of responsive email design, advanced font styling options, and improved support for CSS. In September 2016, however, things changed.
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Similar to Gmail’s web client, the Gmail app on Android was known for its poor HTML and CSS support.
In contrast to the native Android email app’s solid HTML and CSS support, the Gmail app has caused email marketers headaches in the past. The Gmail app is Google’s new default email app that is pre-installed on many Android devices. This has lead to even more fragmentation in the Android email client market. Vendors, like Samsung or Sony, are free to use Google’s so-called “vanilla” version of the email app and make any changes they like-or develop their very own email app from scratch.
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While the native email app is no longer installed by default on all Android phones, Google’s apps developed for Android remain available as open source to vendors and the public. However, starting with Android Lollipop (5.0), Google has nixed out-of-the-box support for its native email app, making it possible for vendors to use Android without being forced to integrate the default apps. Vendors who wanted to run their devices on the Android had no choice but to provide the Android native email client as well. Google’s stock email app that comes with the Android operating system, came preinstalled on all Android devices running on Android 4.4 (KitKat) and below. When we talk about email on Android, we also have to distinguish between different email clients. And-you might have already seen this coming-each OS version comes with its very own rendering quirks. Source: Device AtlasĪs a result, email designers who build email for an Android audience not only have to optimize their messages for the most recent Android release, but for a whole set of popular versions of Google’s operating system. If you were to dig deeper into these numbers, you’d see that the popularity of versions of Android varies across countries, too. In contrast, Android Nougat, Google’s most recent release (October 2016), currently only accounts for 1% of all devices. Android Marshmallow (first released in October 2015) ranks second with a market share of 31%, followed by Kitkat, a fairly old OS from 2013, that still powers 22% of all Android devices. As a result, it’s often not the most recent operating system that powers most Android devices, but a mixture of older Android versions.Īndroid 5 Lollipop, first released in November 2014, is currently the most popular Android OS, with 33% of all Android devices running this version.
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Unlike Apple’s iOS, which enjoys high adoption rates as soon as Apple releases a new version, many Android devices are not eligible to upgrade to newer OS releases. Like any other operating system (OS), Android comes in different versions. What makes building email for Android so tough? There are three key factors that impact how your email renders on Android: the Android operating system (OS) version, the app or email client your subscribers use, and the size of the screen your email is viewed on. Make sure your email looks great in the most popular Android environments, including:Īndroid 4.4 Native Email Client Android 5.1 (Vanilla) Android 6.0 (Vanilla) Android Gmail App (Gmail accounts) Android Gmail App (IMAP accounts) Litmus offers the most extensive set of Android clients for email testing. Enterprise Plan Boost collaboration and drive results.
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